Just last month, singer/songwriter Ed Sheeran announced that he will be launching his own record label, called Gingerbread, with help from Warner Music Group. Though the artist will have Australia be the company’s platform, Sheeran has already signed English solo act, Jamie Lawson.
After discovering UK artist, Passenger, the pop star says that he was inspired to start the label because he wants to be able to showcase worthy artists with help of his fame. In an interview with Nova FM, Sheeran tells, “I have a tour and Twitter, so I can put them in front of my fans instantly. I can sit down with heads of radio stations and ask whether they’ll play it on the radio. I’m in a really fortunate position to be able to break acts.” Check out Lawson below by streaming his latest single, “Wasn’t Expecting That.”
With time, hopefully we can see this project expand in the very near future! Lucky for us, Sheeran recently tweeted that he plans to release a ton of old songs from his days as an unsigned artist through Gingerbread in the coming weeks, so we’ll be keeping an eye out for that. Take a look at his post below!
Fans can purchase a CD or buy concert tickets here.
Finally signed all my old EP's to myself, they will be released worldwide on iTunes starting from next week
— Ed Sheeran (@edsheeran) April 22, 2015
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