Crowdfunding a project, business venture, or band is not easy work. We’ve failed and succeeded at this and something we’ve learned is that there has to be a good reason for why you’re asking people for their money. Once you’ve figured that out, plan out your tiers of rewards. This is crucial. Our successful crowdfunding project happened when our van, along with all of our merchandise and equipment, was stolen. At first, we thought we had nothing. Then we realized we still had our music – no one could steal that from us – so that was a big incentive along with private acoustic shows and even the chance to play on our record. I’ve seen bands offer up the jeans they wore for an entire tour and have them sell for hundreds of dollars so don’t be afraid to get creative!
Once you’ve got all of that figured out, it’s time to make the video. This is important because it’s how your idea is presented to the rest of the world. Make it look as pro as you can – meaning put your iPhone back in your pocket unless you’re hitting up your buddy that has a DSLR camera. Talk about what you’re doing, what you need, what you have to offer (your baby blanket?), and what you plan to do with any extra money you earn. (It should be noted that you WANT to go above and beyond your goal. Hell, go make millions, kids.)
There are plenty of platforms to do this on with Kickstarter probably being the most popular, but do your research on other sites that allow you to keep your money even if you don’t meet your goal (IndieGoGo). I’ve also seen sites that cater to music projects exclusively (PledgeMusic). Whatever it might be, kick ass at doing it and offer up rewards that are so good your fans and supporters can’t say no. If you’re unsure of how to do that, just get weird. Like… straight up WEIRD. It’ll get people talking and that’s what we want to do here, right? Let people know you’re trying to raise money for your concept album on Ikea kitchenware.
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