Infectious Magazine: Thank you for taking the time to speak with me. How are you?
Citadel: Thank you for having me! And great, thanks for asking.
IM: You have your debut self-titled EP coming out on May 7. What can fans expect?
Citadel: A very eclectic combination of sounds, styles, and voices.
IM: You’ve talked about how much you respect the DIY side of things from the passion, energy and hustle. Being very much DIY yourself, what are some tips you have for artists looking to take that path?
Citadel: Always be open to learning, and remember that skill sets that aren’t necessarily the “sexiest” are extremely useful, especially in the creative industries where there’s very little stability in the first place. Finance, marketing, law, etc. The more you can do yourself, the less you have to pay someone else to do for you.
IM: You seem to be a huge advocate of working with other artists, and combining talents, which I think is great! Do you think that may be part of the key to a more harmonious industry?
Citadel: I think having as many fresh ears on something as possible helps make it great, and really refining the team on each track helps make something unique and keeps it fresh.
IM: Along those same lines, you created FeedbackLoop out of frustration for the music industry. Can you tell our readers a little more about that?
Citadel: For the most part, the traditional business model doesn’t work anymore (invest in an artist with the hope that there will be ROI in the form of sales/downloads/touring/whatever), but people are refusing to let go. There is a huge majority of the content-creating population that is still trying to figure out how to adapt.
I think that crowdfunding is revolutionary and a huge step in the right direction, but for musicians and artists it’s not the be-all-end-all solution. The services a traditional label performs are very important (filtering, providing great artists with funding, giving them support and exposure, etc), however their business model and revenue streams are outdated.
FeedbackLoop combines the best of those two worlds, and flips the flow of capital upside down so both sides win. All of the projects we put out to our subscribers are “crowdfunded” with their subscription dollars so our artists don’t have to pay us back, and users get great new stuff every month in bite-sized chunks (ie not an entire album) so they have a reliable source for new entertainment and don’t get overloaded with content.
I hope that FeedbackLoop will become a household name for artists as a place they can go for funding, and a household name for listeners as a source of great entertainment.
IM: What else would you like to see change about the industry, and how would you personally go about it?
Citadel: I never want to see a Facebook event invite for a DJ night ever again.
IM: What’s in the future for Citadel?
Citadel: Only time will tell!
IM: Is there anything else you’d like to add?
Citadel: Live long and prosper.
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