Infectious Magazine chats with Lydia to discuss their latest album Devil, fan and artist collaboration, and what they’d like to see out of this generation’s music culture. Check it out after the jump.
Infectious Magazine: Thank you for taking the time to speak with me. How are you?
Lydia: A little tired from Toronto, but I’m good.
IM: You recently released your new album Devil, to a great response. Are there any songs or aspects of the album you feel were overlooked by fans or critics?
Lydia: That’s a good question, hadn’t thought of it. Everyone has given us such nice feedback for Devil. I have no complaints to be honest.
IM: You’ve mentioned that you (the band) like to try and write very openly and personally. How do you brace yourself for potential criticism on something you’ve not only worked so hard for, but that is in a lot of ways… so many pieces of yourself?
Lydia: It’s tough sometimes but I feel like I’d regret it far more if I wasn’t as honest as possible. I think it just comes with the game, there is always going to be criticism. If there wasn’t “any” criticism is when I’d be scared. That to me, means nobody even gave a shit to talk about it.
IM: Back in 2008 you mentioned in an interview that you chose the name Illuminate because there was too much dark gloomy stuff flooding the music industry. Do you still feel the same? Do you think that’s become better or worse?
Lydia: There’s always going to be dark and light songs/bands. I think Lydia will continue to write both sides as well. We wouldn’t ever want to be just one or the other.
IM: When you toured with The Maine there was a lot of talk about how your styles were so different. It seems that a lot of tours now tend to stick to similar genres, which from a marketing standpoint makes sense. However, from the perspective of yourselves, as a band immersed in your art, what else do you think the industry could do to widen exposure and introduce new bands, concepts etc (into fans’ lives?)
Lydia: Yeah, I would love to see more diverse line-ups for tours. I think that would be great. I don’t think anybody really listens to “one” style of music. How boring is that?
IM: Along those same lines, you’ve mentioned that for your album artwork you’ve had a tendency to have friends that are artists create the covers. I think supporting emerging art in that way, and supporting other professionals in general is a great strength that is often overlooked. How do you think both professionals and fans can continue to help grow and strengthen the art/creative scene?
Lydia: Exactly that, I would say just try and reach out to other startup/emerging artist and see how you can collaborate with them in some form. We are working with tons of fans and friends on different projects currently. For example a fan reached out to us and wanted to hand paint these really cool shoes and sell them for a profit split. So we said hell yeah, and now she’s doing something she loves and making money at it as well.
IM: Back in December of 2011 you said the band was in the best place it ever had been and that you wouldn’t change anything. Now over a year later, with a newly released album coming out, do you still feel that way about your position today?
Lydia: Strangely enough (and not to sound so happy all the time because there’s always good and bad) but I feel extremely good about where the bands at right now. The fans blow my mind more and more as the days go on from this new record release.
IM: If you could tell a younger version of yourself, say 5-7 years ago any piece of advice, what would it be?
Lydia: I would say choose a different career path ha
IM: What do you want to see out of today’s music culture be it from band’s, fans, professionals, etc?
Lydia: I just want to see people happy, whatever music brings you true joy I would like you to listen to that.
IM: How do you feel about the idea that music and musicians are raising this generation?
Lydia: I feel great about that idea. I think everyone can agree music changes lives, what ever style it is. It certainly has changed mine. To some that idea sounds like quite the hippy talk, but I think musicians and creative people in general should be heavily influencing generations.
IM: What is your guilty pleasure?
Lydia: Pink, love the girl
IM: What is one question you’d like to be asked but never have been and what’s the answer?
Lydia: Never been asked this question, Um how about what is the very first memory you can remember. Ha all my friends know my memory is shit so my first memory is not until I was maybe 5. I remember finding my turtle that we lost a month prior in my backyard still alive. His name was Michael Jordan
IM: Is there anything else you’d like to add?
Lydia: Thanks for the inquiries!
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