Given their irresistibly intergalactic hybrid of rock and electronic music, it wouldn’t be a surprise to find out VanLadyLove actually arrived on earth from a different planet…
However, it turns out the trio—Travis Van Hoff (Lead Vocals, Keys, Guitar), Steele Saldutti (Bass, Ableton), and Jordan Clark (Keys, Guitar)—call Utah home. Since their 2012 formation, a string of undeniable songs has fueled the group’s rapid rise from local prominence to national buzz.
Along the way, they scored an impressive total of six high-profile placements on TLC in addition to a cameo performance on the hit series Sister Wives. The New Music Seminar named them 2014’s “Artist On the Verge,” while their independent debut Love Matter landed on VH1’s “Staff Picks of 2014” and garnered “Best Album of the Year” at the Utah Music Awards and the boys took home “Best Pop Act.” Their single “Neverland” racked up over 2 million cumulative plays in less than a year’s time as they continually average 37K-plus streams on Spotify monthly. They’ve ignited stages alongside everyone from Portugal. The Man and The Avett Brothers to blink-182, Train, Rachel Platten, and many more.
Travis of VanLadyLove took a moment to chat with me about their musical process, email inboxes and their fans.
Kristina Haney: What are the biggest obstacles in the music industry for up and coming artists?
Travis Van Hoff: You can’t think about how to be relevant in today’s music. You need to be thinking about what is going to be the biggest thing in 2018 or 2019, and it’s tough to figure that out. You need to to work hard, prepare yourself and then strike gold somehow.
KH: In your Facebook bio, you state that you pride yourself on sincere song-writing, lyrics and an engaging live performance. What do you think sets you apart from insincerity and disengaging performances?
TVH: We write our songs from real life experiences. I think there are a lot of musicians that write from the heart and are real with themselves. We try to follow that model of staying true to ourselves. We love performing these songs and live for that rush.
KH: Cover songs seem to be popular at live performances. Do you play any at your shows?
TVH: We love playing cover songs. We are preparing a cover song to play on this tour, but don’t want to reveal it until you see the show 😉
KH: What is your creative process? Lyrics first or melody?
TVH: I think being a musician you are always humming a melody or thinking of lyrics. The trick is to recognize when it’s something good, and you want to elaborate on it. So we start both ways. Sometimes lyrics first, sometimes melody.
KH: Which artist or song do you remember most from your childhood?
TVH: Garth Brooks.
KH: If you woke up and had 2,000 unread emails and could only answer 300 of them, how would you choose which ones to answer?
TVH: I would skim through them all first. Whichever ones had a clever subject line or just caught my eye would be the ones I answered/
KH: Is there anything you’d like to add about the band, tour or new EP?
TVH: We know that without fans we are not able to do what we do. We are so excited to be on the road and come to so many cities we’ve never played in. I can’t wait to meet all the new people on the road and share our new music with them.
Keep up with VanLadyLove on their Facebook to learn about new releases and concert updates. They will be on tour around the country this fall. You can buy concert tickets here and to make sure you can sing along, purchase a CD here.