I first started my label Newsonic while studying at Wesleyan University because I was inspired by the tremendous creative music scene happening there. It was not so much about “creating” a scene, but more about cultivating and fostering a nascent scene. It was an amazing experience. In just a few years, we released over 30 CDs, organized festivals, and developed a community orchestra.
In 1999, I moved Newsonic to Brooklyn and it transformed from a label into an events space and recording studio. With the wealth of musical talent in Brooklyn, the Newsonic loft became a hub from many great musicians and bands including Battles, Twin Shadow, and so many more. We hosted a monthly party with bands and DJs that helped to cultivate the musical community and to keep Dynasty Electric and Newsonic in business for over a decade. As opposed to digital music, you can’t download a live event, you still need to pay for it, so live events became an important part of our business. The party grew and grew over the years and played an important role in eventually getting Dynasty Electric signed to record deals, first with Dame Dash and later a six-figure indie deal with a label that shall remain nameless. From firsthand experience I know that getting signed to a record deal is not the panacea that a lot of musicians dream of. In the end, we’ve decided to start Newsonic again and bring it back as a label, a recording studio, an events company, and indie music television channel (Newsonic.tv). It’s been an incredibly rewarding experience and we look forward to continued expansion.
Starting a label and cultivating a music scene are two of the most empowering decisions musicians can make in their careers. Music is inherently social and has the power to bring people together into scenes and communities. If you are a musician, then you probably work and play with other musicians and bands all ready, so be aware of the potential talent all around you. You may already have the elements you need: musicians, venue, studio, and above all else passion and love for music. You don’t have to wait around for a magical carpet ride to success in the music industry. Take control of your musical career, create new opportunities for yourself and others, and recognize the resources and talent all around you.
You can purchase a CD or buy concert tickets from Dynasty Electric here.
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