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Forever Came Calling: Why the Unsigned Future is Still Bright

The DIY, unsigned grind is fierce. As an artist in this world, you’re the visionary, the creator. You’re the booking agent. You’re the publicist. You’re the accountant, merch guy, gear tech, driver. You play all the roles, and then some, as a liaison to other bands either in the scene or swinging through on tour. You run the grind, gaining fans, gaining a reputation, gaining industry eyes on you, all in hopes that you’ll break that glass ceiling to sign a contract with a label. But, even when you make…

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