Dublin-based indie rockers, Ivy Nations, released a new single titled “Live By Design.” The song was released along with a music video directed and produced by Blacktooth Films.
While the song has that typical energetic, dreamy, dance pop vibe the five-piece have quickly become known for, it’s a little darker than their previous singles.
The video sees a man living his life pre-planned out. Already calculated. Aimlessly going through his daily routine as described by an outline of white paint that marks every footstep and action he will eventually take.
Set in a dystopian world which, the video takes on a colorful and vibrant vibe towards the end, when the protagonist finally manages to break free.
“We live by design, trying to pick up all the pieces they hand you down,” the band sing, fitting this narrative perfectly.